strategic storytelling & visual identity

A Labour of Love: Craft & Ethics

Lille World Design Capital 2021. For this international event we were chosen to design the graphics for the main exhibition and the iconical publication, both introducing the new makers of contemporary design,and offering a glimpse into a future of responsible production, circular thinking, ethical practice and organic aesthetics.

Craftsman holding the book 'A Labour of Love' above a boxed copy, beside a wall of exhibition text
Exhibition hall with a 'Façonner l'argile' sign and visitors, above a spread showing clay vessels on a shelf
Large exhibition text panels for 'La Manufacture, A Labour of Love' in a brick industrial hall with tall windows
Visitor viewing furniture pieces and a screen in a dark exhibition space, above a book spread with blue and white textiles
Collage of exhibition views: blue workwear and sewing machines, a bronze disc, and woven wooden furniture installations
Potter at a workshop table above two phone screens of the 'User Manual' and 'Mode d'emploi' app
Book spread with a gloved hand holding a red broom handle and text 'A labour of love, an act of faith, a proof of will'
Book spread on Studio Job's Cabinets of Curiosity with a golden key and red-and-yellow lockers, on a concrete background
Open book pages with the headline 'An act of faith, a proof of will, a token of life', shown above a close-up of text
Vertical collage of book pages with a hand drawing and exhibition views of dark halls with display cases

Credits

client: Lille World Design Capital 2020 / concept & exhibition curation: Lidewij Edelkoort & Philip Fimmano / exhibition furniture: Joost van Bleiswijk / book concept & design: Mariola López Mariño assisted by Claudia Lasarte, Anjana Nair / signage & graphics: Mariola López Mariño assisted by Anjana Nair / photography exhibition: Paul Tahon