Editorial & Storytelling

Maria blaisse the emergence of form

A book serving as a road map to an artist's career, explaining in an accessible way the thinking and engineering behind her work.

Hardcover book The Emergence of Form, Maria Blaisse, with a black and white profile on the cover
Book spread with a photo of a person wearing a large blue inflated sculptural garment shaped like lips
Book page with a technical drawing of a mesh structure and the word Analyzing in red capitals
Book spread with a black and white photo of a figure in a white pleated, spiky sculptural garment and red letters
Book spreads of black and white photos of sculptures above a person in a striped garment on roller skates

We worked with well-shot photographs accumulated by the artist through her 50-year career. Building up the narration with mostly black and white layouts, where a few select colour highlights played a key dynamic component. A build-up to this thrilling story which shows a keen observation of nature where one form, as it were, emerges from another. Leading to a more sustainable approach to design with zero energy waste.

The book unfolds in two parallel aspects: The first being the visual journey taking you through the evolution of Blaisse’s work. The other is the engineering behind it all. We combined the two with generous amounts of white space and a simplified icon language giving a quick insight into her process. The development of the pictograms that explain the process in a minimalistic fashion, was a powerful tool that became a project in its own right. This is combined with bold typography, applied to the contributions of well-known professionals from a wide range of creative fields.

Page with the red title Dissecting energy over photos of two people in colourful, voluminous costumes
Open book with an interview text and a page of black rubber forms, with Communicating Art in red vertical letters
Book spread with a black inflatable sculpture with ridges on white and the red vertical word Communicating
Fanned book pages with a timeline of the period 2004-2006 and a photo of a pointed, slipper-like black form

Considered a hand guide used by the artist herself to demonstrate her evolution and oeuvre, this book is also a rich source for design and art students along with scientists to understand the role of science through art observation and intuitive creations. The book was recognized as one of the best art books worldwide by Filaf, Festival International du Livre d’Art et du Film. This book is a confirmation of the power of uniting form with content into one direct communication tool.

Red-orange disc-shaped soft sculpture with two oval holes on an orange background
Page with a black inner tube and the title The Emergence of Form in red capitals
Page with red text about the book being named one of the 9 best art books by FILAF and a photo of a dancer in a wire cage
Book spreads on research and Work of lightness above a close-up photo of grey tubular shapes
White page with a grid of nine small circle diagrams, numbered 04 to 12, with partly filled pink sections

Credits

client: NAi Publishers / book concept & design: Lopezlab Amsterdam / photography: Maria Blaisse, Anna Beeke / text: several authors