Brand & Stage design

At home with Ellen ten damme

A start of a collaboration with Ellen Ten Damme in her set and production design, we integrated her stage performance with her corporate identity. Creating a space to reinforce her brand and to promote her public image as a Dutch entertainment cultural icon.

Theatre stage in blue and pink light with draped curtains, a grand piano on steps and a guitarist

By using the music and entertainment to reflect the artist’s identity, we developed her public image, by creating an ever-transforming and moving space. Unlike classical corporate identity where platforms like a website or printed publications are the norm for advertising and marketing, we set ourselves apart by venturing into engineering. Showing the artist for who she is using out of the box tools.

Stage design in blue light with a performer at a piano and the words Texture, Storytelling, Talking light, Movement, Scale

We gave the set a sense of monumentality, giving central focus to the artist and creating a versatile environment, with a great capacity for transformation, underlining her prima donna status. The landscape was given an ever-evolving and changing form with the use of moving textile and lights. Creating a space where the artists take the audience with her into a journey through her stories and making you feel, as the title describes - ‘at home with Ellen’.

Stage in red light with a lit staircase and a performer, with the words Emotion, Experience, Flow, Engagement, Contrast

Dark theatre stage with blue curtains and an ornate ceiling, with the text 'Creating an all-envolving experience'

Credits

client: Ellen ten Damme bv / visual concept & art direction, light concept: Mariola Lopez Mariño, Lopezlab Amsterdam / set concept & design: Mariola Lopez Mariño, Annekatrien van Meegen / production: Danny Ellinger / stage setting construction: De man Met De Hamer