Lopezlab Amsterdam.
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Editorial design

Bloom luscious

A publication about flowers and plants and its influence on various industries, Bloom takes on an avant-garde approach towards all things environmental and sustainable.

Bloom Luscious Brazil magazine cover with white script lettering over tropical flowers on pink

This special issue - ‘Luscious’ transports you to the lush landscape of Brazil. The publication celebrates the endless fertility of plants and earth life. Associating this explosion of life in the plant world, with that seen in the varied forms of life on earth and the cultural diversity of the people sharing this space. With a structured use of color, the layouts are nonconformist along with the use of bold typography. A series of conferences and events were built around this publication, and also a successful exhibition in the Brazilian Embassy in Paris.

Magazine spread with a crab among tropical flowers beside a text column and large red letters LUSCIOUS
Magazine spread headed Manifesto and Instruments of Faith with a portrait, landscape paintings and objects
Magazine spread titled The forest within with jungle plants and four portraits of models in feathered garments
Magazine spread on green titled Fashionable fibres with two figures in woven fibre hoods and illustrated pages
Magazine spread of a lake shore with a plant beside a rocky close-up, with large red letters NATURE
Magazine spread with a landscape painting beside a woman wearing a painted mask, with red letters PUBLICAT
Hands holding a heap of dark acai berries beside a close-up of fibrous brown seed pods, with red lettering
Group of people in feathered headdresses sitting before a large thatched hut in the forest, with red letters EXHIB
Exhibition hall with a gallery corridor and woven garments on display, with red letters LUSCIOUS and ITION
Exhibition gallery with mannequins in colourful feathered costumes and large portraits on the walls
Three views of an exhibition with mannequins in straw and banana-leaf costumes in a palace hall
Four exhibition close-ups of silver bird sculptures, woven hats, a wicker chair and dolls on plinths

Credits

client: Trend Union / art direction: Lidewij Edelkjoort / editor: Lili Tedde / design: Mariola López Mariño / texts: Maiá Mendonca, Philip Fimmano/ photography: various authors / printing: Lecturis / exhibition styling: Sergio Machado